Sunday, 5 June 2011

Business to learn social media networking





I remember two months ago, I was having difficulties in finding buyer for my old laptop. I posted my advertisement hoping to sell off my laptop, in Mudah and Lelong, which is the Malaysia largest e-marketplace. However, I got no emails or phone calls regarding people interests on purchasing it. As such,  after failed to get buyer from both of the sites, I went on posted the advertisement (pictures and price) on my Facebook page and shootouts on Twitter which surprisingly had led me to successfully sold the laptop off in just within a week after posting the advertisement up.

Consequently, it does not surprise me that businesses are trying to catch up with the trend and the availability of social media in doing their business for the purpose of advertising their brand or products and services. Consistently, Silverstone (1999) asserted that, the Internet had greatly increased the efficiency of producing mass cultural objects and distributing them around the world. He further note that the Internet transgress the limits of the print and broadcast models by (Silverstone, 1999):

(1)  Enabling many-to-many communications;
(2)  Enabling the simultaneous reception, alteration and redistribution of cultural objects;
(3)  Dislocating communicative action from the posts of the nation, from the territorialized spatial relations of modernity;
(4)  Providing instantaneous global contact; and
(5)  Inserting the modern/late modern subject into a machine apparatus that is networked.

Such as in Australia, Lynnette Carney from South Coast and Illawarra innovation holds a workshop basically to provide the commercial operators in the Bega Valley on the New South Wales far south coast the opportunity to learn about differencing ways to promote their businesses using social media networking (ABC news, 2011).

The social media technology is rather important for modern businesses because the advertising reach of Facebook and Twitter is growing (ABC news, 2011). Consistent with this, Walsh (2006) suggested that a textual shift is taking place from the monomodal to the multimodal that includes different modes of communication such as prose, graphics, video and audio which can all be found in the contents of social media such as Facebook and Twitter. Helfland J and Maeda J (2001) declare that it is more efficient to surf the web, where information can come handy and timeliness whereas its interactivity, as a two-way medium, provides a greater feeling of personal reward.

Furthermore, Carney (ABC NEWS, 2011) commented that doing advertising using social media are complicated which I believe that the advertisement must be of good design and attractive contents as Reep (2003) declared that the contents on a website is the attraction that draw the users attention to the details. 




References:


ABC NEWS, 2011 ‘business to learn social media networking’, viewed on 1 June 2011 <http://www.abc.net.au/news/stories/2011/04/28/3202502.htm>

Silverstone, R, 1999 ‘What’s new about new media?’ new media & society, SAGE Publications, London, Thousand Oaks, CA and New Delhi Vol1(1):10–82, viewed on 9 June 2011, <http://blog.lib.umn.edu/swiss/archive/Silverstone.pdf>

Walsh, M 2006, 'Textual shift: examining the reading process with print, visual and multimodal texts', in Australian Journal of Language and Literacy,vol. 29, no.1, pp. 24 - 37.


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1 comment:

  1. Anonymous9 June 2011 at 00:51

    Add in new media qualities concept (Google scholar, if can journals): interactivity & immediacy to explain the "fastness" & preciseness of media in disseminating messages.

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